Privacy Policy

Last updated: September 2026

Aurora Bedding (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Aurora Bedding is an online retailer of premium bedding products, operating at baddingaurora.com. For any privacy-related queries, contact us at hello@baddingaurora.com.

2. What Data We Collect

We may collect the following personal data when you use our website or place an order:

Name and contact information (email, phone, address)
Payment information (processed securely via Shopify Payments — we do not store card details)
Order history and preferences
Browsing behaviour on our website (via cookies)
Communications you send to us

3. How We Use Your Data

We use your data to:

Process and fulfil your orders
Send order confirmations and shipping updates
Respond to your enquiries
Send marketing emails (only with your consent)
Improve our website and services
Comply with legal obligations

4. Legal Basis for Processing

We process your data based on: contract performance (to fulfil your order), legitimate interests (to improve our services), consent (for marketing), and legal obligation (tax and accounting requirements).

5. Data Sharing

We do not sell your personal data. We may share it with trusted third parties solely to operate our business, including Shopify (e-commerce platform), payment processors, and shipping carriers. All third parties are required to keep your data secure.